2 to 4 players in any game in real-time.Intuitive user interface with easy controls.Six classic Domino board games in one app.Join our Dominos community and meet new friends. You can choose play online board games or offline ( no internet, no wifi). Play All Fives, Draw Game, Block Game, All Threes, Cross and Kozel domino online with friends or against challenging computer opponent. There are several different types of this board game. This is easy to learn strategy game with excellent graphics and convenient UI. It's a great option if you are looking for a fun classic board game. Just enjoy Domino - Dominos online game PC on the large screen for free! Domino - Dominos online game IntroductionĮnjoy Dominoes board game on your mobile device! No more eyeing the battery or frustrating calls at the wrong time any more. Now, You can play Domino - Dominos online game on PC with GameLoop smoothly.ĭownload it in the GameLoop library or search results. All it takes is finding the right partner.Domino - Dominos online game, coming from the developer ZiMAD, is running on Android systerm in the past. And yes, they can hold their leadership for years, surpassing global market leaders. The game’s advertising revenue on iOS and Android increased fivefold.Īs we’ve seen so many times before, puzzle games with the simplest mechanics and 2D graphics created by a tiny team or even a solo dev can easily make it to the top (ranked by ad impressions, for example). It was applied:Īfter we implemented the improvements, Domino Online got 2 mln more users, which tripled its number of players. We listed new keywords, worked on localizations, and updated screenshots in the app stores:Īll these steps helped the game to appear more often in such Google Play selections as Board Games, New & Updated Games, Strategy Board Games, and other categories.ĭuring a year of working on this project, we tested various icon concepts and conducted 14 A/B-tests, which helped us develop the version we have today.Īs a result, we found that an icon with a different number of dots can increase the conversion rate. When we took on this project, the original ASO goals were to maintain the current positions and improve them. The result was more than rewarding - the app ranked #2 (by installs and IAPs) on iOS Global and even #1 in particular regions (RU, EG, SA).Ĭomprehensive efforts in ASO led to a better game visibility in stores. For the rest, we focused on the results of the campaigns. We focused on geographies where the game is generally popular: US, LatAM, CIS, Arab countries. The most profitable were campaigns in Google Ads (UAC, we use all the recommended types of assets in campaigns), Unity Ads (video/playables), Applovin (video/playbles). The developer who sold us the game did not actively invest in marketing, so we tested advertising networks from scratch. We also added new sound effects and expanded localization options, e.g., Arabic.Ĭhanges in marketing campaigns also made a difference: we upscaled UA campaigns and organic growth, extended geo, and applied new ad networks. For example, we thoroughly redesigned the lobby and stats tracking screen. Next, we made some in-game changes to improve the metrics: we developed and visualized a clear tutorial for players and updated the UI. Even so, we brought the project on iOS, and it resulted in a twofold organic growth. When we analyzed the market of domino-based games, we learned that 95% of fans of this genre play on Android. After a thorough analysis, we weighed the metrics of the project against the price we were offered and saw that it was a perfect match: the purchase would definitely pay off within a reasonable time and show a profit afterward. So, we asked the developer to provide metrics and the necessary guest access and estimated which of those metrics we could improve and what resources we had to use. So we knew that they weren’t trying to get rid of a liability, they were achieving a specific goal. Secondly, it was exactly the genre we had been looking for, and the game itself seemed promising in terms of reworks and further development.Īs for the developer of Domino, the team had considered selling the game for a long time because they wanted to diversify their portfolio and experiment with new games. Firstly, it was developed on Unity, which we already knew well, so our developers didn’t have to spend extra time getting acquainted with a new engine. When we found Domino Online, it quickly sparked our interest as a potential M&A target. Yana Vesnina, M&A manager at ZiMAD How we sealed the deal
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