![]() Today, the deli is an integral part of the Plateau framework and surrounded by funky storefronts and trendy boutiques. Still in its original location and using its original recipe and old-world standard of excellence, Schwartz's was founded in 1928 by Reuben Schwartzs, a Jewish immigrant from Romania. Imagine walking through the door and taking a step back 95 years into Saint Laurence Blvd. Global News.A Montreal landmark that has welcomed countless celebrities and visitors from all over the world for almost a century, Schwartz’s Deli has been serving the world’s best smoked meat* since 1928. " 'End of an era': Montreal now set to lose 2 smoked meat institutions". ^ WYATT, NELSON (March 11, 2012), "Celine Dion: Montreal's Schwartz's will go on", The Chronicle Herald, archived from the original on, retrieved.^ Langlois, Christine (October 2009), First We Take The Main (PDF), Reader's Digest."Main Deli's closing a sign of troubled times for Montreal restaurant scene". ^ a b Bruemmer, René Lalonde, Michelle ().^ Sax, David (), Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, Mariner Books, ISBN 978-4-7.^ a b c Pope, Jeanne (2006), "Birth of the Smokemeat", RCI Vision, CBC Radio Canada."The Main, famed Montreal smoked meat institution beloved by Trudeau and Cohen, closes down". īirth of the Smoked Meat, the documentary made by Jeanne Pope, Zoe Mapp and Glauc Bermudez can be viewed at: See also The restaurant was also well known for its smoked meat poutine, smoked meat burger, and coleslaw. indicated that while the spice mixture was important, it was the method of smoking and cooking the meat that contributed to its flavours and textures. The meat was then smoked in a smoking oven and steamed to completion. Whole beef briskets were cured with brine and their own spice mix consisting of black pepper, garlic, coriander, mustard seed, and other ingredients found in Montreal steak seasonings. ![]() The Main Deli's primary offering was Montreal smoked meat, which they cured and smoked in the back of their restaurant. ![]() The Main Deli closed on May 2023, with its demise attributed to the COVID-19 pandemic lockdowns, unrelenting city construction on Saint Laurent Boulevard, as well as rising costs from recent food inflation, led to its demise. However under new ownership, the quality of the food began to decline while prices rose, as the meat wasn't smoked in-house anymore while the coleslaw was taken off the memu. The Varvaro family sold the restaurant in 2013 after Peter Sr. Some of the regular clients of the Main Deli in the past included Stanley Lewis and Leonard Cohen, as well as Céline Dion, who had gone on to become their competition as one of the owners of Schwartz's. It felt like it had more of the real traditional feel, while Schwartz’s can feel kind of touristy.” Perhaps because of this, a frequent customer of Main Deli said “From what I heard, many Montrealers preferred it to Schwartz’s. Furthermore, Schwartz's was always much more popular among tourists who lined up there for hours while ignoring the Main Deli, attributed to Schwartz's "worldwide fame that makes it a must-enjoy attraction for tourists after 95 years in existence". While both establishments continued to be rated highly in recent years, Main Deli never won the ‘Best Montreal Sandwich Award’ which usually went to Schwartz's. The two restaurants were often compared against each other in their patronage and the flavours of their Montreal-style smoked meat. Main Deli was right across the street from their main business rival, the famed Schwartz's Montreal Hebrew Delicatessen. running Smoke Meat Pete which won the Montreal Gazette’s annual ‘Best Montreal Sandwich Award’ in 2001. The deli remained a family business, and two of Varvaro's children have opened their own deli restaurants in the suburbs of Montreal using their father's secret recipe for smoked meat, with Philip operating Delibee's, and Peter Jr. Varvaro was Italian in background, but grew up immersed in the Jewish language and culture. Main Deli was established in 1974 by Peter Varvaro Sr. The Main Deli Steak House, also known simply as Main Deli or The Main, was a delicatessen and steakhouse located on Saint Laurent Boulevard in Montreal, Quebec, Canada.
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